ABOUT BIDWAVES
Expert enough to move the needle. Human enough to know your name.
BidWaves is built for local and regional business owners (and the agencies that serve them) who are done with being a ticket number at an agency. We combine deep channel expertise with real partnership, and 97% of our clients choose to stay year after year.
OUR STORY
We built BidWaves because
local businesses deserve better.
For years, the team behind BidWaves watched the same story play out. A local business owner would sign with an agency, get handed off to a junior coordinator, and spend months watching their budget disappear into a black hole of vanity metrics and monthly reports that never quite explained what was actually working and what not.
Good businesses with real potential are being underserved by agencies that are too big to care.
BidWaves was built to fix that.
Born out of Symphonic Digital, a team with deep roots in paid media, SEO, and digital strategy, we set out to create something the industry was missing: an agency small enough to treat every client like they matter, and expert enough to actually move the needle.
That's still who we are. A focused team of industry veterans who take on a reasonable number of clients, learn each business, and stay accountable for real outcomes - like it’s our own. Not just clicks. Not just impressions. Revenue.
HOW WE WORK
Four things that make a BidWaves engagement different.
The right balance of human and technology
We use AI as a precision tool, not a replacement for judgment. Every campaign is guided by experienced strategists who understand your business, not just your data.
A real partner, not a vendor
No tickets. No account manager churn. You get a dedicated Client Success Director, who learns your business, advocates for your budget, and shows up like it's his own.
Technical depth on every channel
From paid search and SEO, to programmatic and CTV, our strategies are built on how each channel actually works for local and regional businesses. Not templates. Not guesswork.
Proven longevity and earned trust
We're not a one-person shop, and we're not a revolving door of junior staff. We're industry veterans who've built something that works. 97% of our clients choose to stay every year. That number says everything.
Google Ads Optimization Guide: Three Tactics to Boost Conversion Rates
Running unoptimized Google Ads quickly wastes a small business budget. This guide covers three tactics to boost conversions without increasing spend: aligning ads with landing pages, combining audience and content targeting, and continuously reviewing search terms. It features real-world examples and KPIs like impression share and CPA to measure success.
MEET THE LEADERSHIP TEAM
Decades of expertise. One focused mission. Better results for local businesses.
BidWaves was built by industry veterans who have seen every corner of digital marketing. They didn't just build another agency. They built the thing they wished had existed for local businesses from the start.
Steffen Horst
Co-CEO & Co-Founder
Steffen is a dynamic and result-driven professional with extensive experience in business development, operations, and online marketing for global and regional media agencies. He has built up multi-market search engine marketing divisions for global agencies and managed digital marketing campaigns for many Fortune 500 companies.
Dave Antil
Co-CEO & Co-Founder
Dave brings a dynamic background and successful career in digital marketing and programmatic media management. He has a diverse experience across many verticals and has helped Fortune 100 companies leverage the entire landscape of digital media and marketing tools. Dave works closely with clients to help take the mystery out of the complex digital media ecosystem.
Shawn Walker
Chief Media and Strategy Officer & Co-Founder
Shawn is a digital media performance led solutionist with notable certification and experience in Search, Social, Analytics, and other related fields. He has led award-winning performance teams at home and aboard. Utilizing a range of web-based technologies and innovative strategies, he has a 100% success rate for improving ROI. He has equally aided clients and agencies with small or multimillion dollar budgets.
Lindsie Nelson
VP and Head of SEO
Lindsie is VP and Head of SEO at Symphonic Digital, with over a decade of experience leading high-impact search strategies for B2B and B2C brands. She’s known for transforming complex SEO challenges into clear, results-driven strategies that boost visibility and drive long-term growth.
Meet the Sales Team
Jeremy Dotts
Client Success Director
Jeremy brings over 15 years of digital marketing experience, with the distinct advantage of having worked on the agency side. He has a deep understanding of what agencies and small to medium-sized businesses need to grow — and he delivers. Jeremy is as committed to the relationships he builds as he is to the results he drives. His clients will tell you the same.
Greg Markowitz
Client Success Director
Greg brings over 16 years of digital marketing experience with a career rooted in the small business space, partnering with both agencies and business owners directly. He thrives on building genuine partnerships and takes real pride in helping clients reach their goals. Greg is the kind of person who shows up fully — for his clients and his community.
Michelle Meza
Director of Outbound Sales
Michelle is a results-driven sales leader with over 8 years of experience scaling revenue across SaaS companies and marketing agencies. She has a proven track record of building high-performing teams, tightening sales processes, and translating strategy into execution. For Michelle, success is measured in real business impact — for every client, every time.
FAQ
Straight answers before your first call.
No fluff, no runaround. Here's what people usually want to know before they reach out.
We work best with local and regional business owners (and the agencies that serve them) who are serious about growth and are done being treated like a help ticket number, and the agencies that serve them. Most of our clients invest between $1,500 and $20,000 per month in managed services. If you're looking for the cheapest option, we're probably not the right fit. If you want a real partner who treats your business like their own, we should talk.
We manage campaigns across paid search, SEO paid social, programmatic, display, and CTV. We build the right mix around your goals and your market. Not a package. Not a platform preference.
We learn your business, take full ownership of campaign execution, and stay accountable to real outcomes. You get a live dashboard, a dedicated Client Success Director, and a monthly call to review what's working and what we're optimizing next. You stay focused on running your business. We stay focused on growing it.
Your Next Best
Campaign Starts Here
Whether you're just getting started or ready to scale, we'll meet youwhere you are, and build the strategy to take you further.