White Label OTT/CTV Advertising That Reaches the Right Audiences on Streaming
BidWaves manages OTT and CTV ad campaigns for agencies that need expert streaming execution under their own brand. Your clients get big-screen reach with measurable results. You get the credit.
White label OTT/CTV advertising gives your agency access to premium streaming inventory without managing it in-house.
Streaming ad management under your brand
A fully managed OTT and CTV advertising service that handles audience targeting, creative trafficking, placement, and reporting so your agency can offer this channel without adding specialists.
For agencies whose clients need more reach
Agencies working with clients who want to build brand awareness and reach audiences during premium streaming content across connected TV devices, tablets, and desktops.
Video campaigns with outcome-focused reporting
Complete OTT and CTV campaign management including audience strategy, inventory access, pacing, optimization, and white-labeled reporting your agency can present to clients with confidence.
WHY BIDWAVES
Why agency leaders choose BidWaves for white label OTT/CTV advertising
Streaming ad specialists who understand inventory, audience targeting, and how to connect connected TV exposure to outcomes that clients can see.
What Growth Looks Like
OTT/CTV goals that help your agency offer a premium channel without the complexity
Your clients want to show up where their audiences are spending time, and streaming is where that attention has shifted. We make it possible for your agency to offer that reach without navigating the complexity of connected TV buying on your own.
Common challenges
Clients are asking about streaming and connected TV but your team does not have the buying expertise to deliver it
OTT and CTV inventory is fragmented and difficult to navigate without direct platform relationships
Creative specs and trafficking requirements vary across placements and add time your team does not have
Reporting on streaming campaigns is inconsistent and hard to connect to meaningful business outcomes
Adding a new channel in-house means hiring or diverting attention from work already on your plate
What you need instead
A white label OTT/CTV partner who manages buying, trafficking, and optimization under your brand
Access to premium streaming inventory across connected TV, desktop, and mobile environments
Audience targeting that reaches the right viewers based on demographics, interests, and behavior
Reporting that connects streaming impressions to site visits, calls, and downstream conversions
A team that handles the technical complexity so your agency can sell the channel with confidence
The Creative Factor: Boosting Conversions for Social and Streaming Ads
The greatest shifts in small business ad performance from 2024 to 2025 were largely driven by AI-powered automation and personalization, an increased dominance of short-form video and social commerce, and a growing emphasis on performance-driven metrics and first-party data.
What your agency gets with our white label OTT/CTV advertising management
Every engagement includes a structured set of deliverables designed to keep streaming campaigns performing and clients informed, all presented under your agency's brand.
Audience strategy and targeting setup
We research and build audience segments based on your client's ideal viewer using demographic, behavioral, and contextual targeting signals.
Ensures streaming spend reaches the people most likely to take action, not just the largest audience.
Inventory planning and platform access
We select OTT and CTV inventory sources strategically based on your client's goals, budget, and target audience.
Ensures your client's ads appear in brand-safe, high-quality streaming environments through our platform relationships.
Creative trafficking and spec management
We coordinate ad creative trafficking across placements including spec verification and quality checks before launch.
Prevents rejected placements and wasted budget by getting creative right before campaigns go live.
Campaign pacing and budget management
We monitor delivery, pacing, and budget allocation on an ongoing basis to keep campaigns on track throughout the flight.
Ensures impressions are delivered efficiently and spend is not wasted on poor-performing placements.
Cross-device reach optimization
We optimize delivery across connected TV, desktop, and mobile streaming environments to maximize reach and frequency for each client.
Reinforces brand messaging across devices and improves overall campaign impact over time.
Performance tracking and attribution
We set up tracking and measurement to connect streaming exposure to downstream actions like site visits, calls, and conversions.
Gives your agency a clear way to demonstrate the value of OTT/CTV beyond impressions.
Branded performance reports
We deliver white-labeled monthly reports covering impressions, reach, frequency, completion rates, and attribution data.
Ready for your agency to share directly with clients or use as the foundation for your own updates.
HOW IT WORKS
How our process delivers consistent results
01
Discovery and goal alignment
We learn your client's audience, geographic focus, and campaign goals, then align on the right KPIs and measurement approach before any spend goes live.
02
Strategy and channel planning
We build an OTT/CTV strategy that matches your client's audience to the right inventory, devices, and targeting parameters, with a budget structure designed to maximize reach and efficiency.
03
Execution and optimization
We traffic creative, launch campaigns, and manage delivery actively, adjusting targeting, pacing, and placements to keep performance on track throughout the flight.
04
Reporting and refinement
We deliver branded reports your agency can share directly with clients, with clear takeaways on reach, completion rates, and downstream impact that make the value of the channel easy to communicate.
CASE STUDIES
Proof through real-world agency OTT/CTV results
See how we help agencies deliver premium streaming campaigns that build awareness and connect to measurable outcomes for their clients.
Google Ads · LSAs · Meta Ads
How Smitty's Landscaping went from 37 leads to 400+ and opened a brand new revenue stream400+ Leads Generated
73% More Leads
New Revenue Stream Unlocked
Google Ads · LSAs · SEO
How Windows By Toll went from inconsistent leads to 5–8 new customer estimates every single week11x ROAS
4x Total ROI
5–8 Estimates/Week
Google Ads · LSAs · Meta Ads
How Caffrey Tree went from zero digital presence to 200+ leads in 60 days200+ Leads
85 leads in 45 day period
Busiest Year
FAQ
FAQs About BidWaves' White Label Services
You sell streaming advertising services to your client under your agency's brand. We handle audience strategy, inventory planning, creative trafficking, campaign management, and reporting in the background. You own the client relationship and present our work as your own.
No. All reports and deliverables are white-labeled to your agency. We have no direct contact with your clients unless you request it.
OTT, or over-the-top, refers to streaming content delivered over the internet, bypassing traditional cable or satellite. CTV, or connected TV, refers specifically to internet-connected television devices like smart TVs, Roku, Fire TV, and Apple TV. CTV is a subset of OTT. We manage placements across both environments depending on your client's goals and audience.
OTT and CTV work well for clients who want to build brand awareness, reach a defined audience at scale, or stay visible in a market where competitors are advertising on streaming platforms. We can help you assess whether the channel is a good fit for a specific client during the discovery process.
We set up tracking to connect streaming exposure to downstream actions like site visits, calls, and conversions where possible. Monthly reports cover impressions, reach, frequency, video completion rates, and attribution data so your agency can clearly communicate campaign value to clients.
Budget requirements vary depending on the market, audience size, and campaign goals. Reach out, and we will discuss whether OTT/CTV is the right fit for your client's spend level and objectives.
Turn Streaming Advertising Into a Growth Channel for Your Agency
Stay ahead with expert advice on OTT/CTV strategy, audience targeting, and agency growth built for teams like yours.