How Smitty's Landscaping went from 37 leads to 400+ and opened a brand new revenue stream

Google Ads · LSAs · Meta Ads

400+ Leads Generated

73% More Leads

New Revenue Stream Unlocked

The Challenge

Smitty's Landscaping & Irrigation is a full-service landscaping and hardscaping company serving residential clients across Essex County, New Jersey. The previous agency's reporting was heavy on impressions and clicks, the kind of numbers that look busy but don't fill a schedule. In Q1 2025, that entire effort produced just 37 leads. There was no visibility into lead quality, no transparency into what the budget was actually producing, and no strategy built around the specific towns and job types the business actually wanted. The pipeline was thin, the data was hollow, and there was no clear answer for how to fix it.

Before BidWaves

Only 37 leads generated in Q1 2025
Reporting focused on clicks and impressions, not customers
No visibility into lead quality or ROI
No targeting strategy for priority towns or job types
Thin pipeline with no clear growth direction

Full Funnel Visibility

Every call and form fill monitored for:

Lead quality
Conversion intent
Service fit
Revenue opportunity

Not just traffic volume.

The Approach

BidWaves audited the previous agency's reporting and identified the core problem immediately: the campaign was optimized for surface metrics with no connection to actual conversion outcomes. A new strategy was built from the ground up.

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After a thorough discovery process to understand which towns and job types to prioritize, BidWaves launched a tightly targeted Search campaign. Within 3–4 months, qualified lead volume was climbing significantly. Local Service Ads were layered in to capture high-intent local searches as the campaign matured.

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Then the strategy expanded beyond core landscaping services entirely. A Meta Ads campaign targeting Smitty's Christmas Décor offering opened an entirely new revenue stream, one that had never been part of the marketing mix before. Every call and form fill was monitored for quality throughout, ensuring the pipeline stayed clean as it grew.

The Approach

In Q1 2026, BidWaves a 73% increase in leads over the last period, with higher quality across the board

400+ total leads generated since launch, with lead quality and volume improving month over month

Every call and form fill monitored, full transparency into what the budget is producing and why

Meta campaign unlocked Christmas Décor as an entirely new revenue line, expanding the business beyond its core seasonal service

Why it Worked

Landscaping is a relationship-driven, repeat-customer business, but growth requires a consistent flow of the right new clients coming in. The previous agency was measuring the wrong things. BidWaves replaced surface metrics with real accountability, built the strategy around the specific towns and services that actually mattered, and expanded the channel mix to unlock revenue that wasn't even on the radar before. The difference between 37 leads and 400+ isn't ad spend. It's strategy.

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