ROI CAlculator

Estimate leads, revenue, and return on ad spend

ROI calculator

Estimate return on paid media + SEO investment

BidWaves

Business inputs

Monthly ad spend

Average job / sale value

Current close rate

Repeat customers / year

Channel mix

Paid media share

Avg. cost per lead paid

SEO leads / month

Monthly ROI

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Total leads / mo

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Closed jobs / mo

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Monthly revenue

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LTV-adjusted rev

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incl. repeat jobs

Lead breakdown

Paid media —

SEO / organic —

Blended CPL —

Cost per closed job —

Annual picture

Total spend / year

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Revenue / year

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Net profit est. 40%

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Annual ROI

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